Chris Hirst

Chris Hirst

Been in web development and 'marketing' longer than I care to recall, but have a different maybe unique,  perspective on it  that is sort of "new" to programming, as due to a minor cerebral infarction  I have 'forgotten' lots of 'stuff', so I am almost starting from scratch in rebuilding what I already knew. Unfortunately re-learning or rebuilding knowledge, is not as easy as learning it from scratch is. So when I have a bit of a pop at anyone for not knowing the basics of something simply because you apparently decided that you don't need to know that and you can just get straight on with the complicated bits. Just think on that it is not always plain sailing.

Saturday, 25 January 2014 17:19


S.E.R.P. ... Is an acronym for 'Search Engine Results Page' (Rankings), which is the list of URLs along with a short description (text snippet) of documents that the search engine ranking algorithms has determined are the best matches for the users query.



Saturday, 22 June 2013 23:31


S.E.M. and S.E.O. Two acronyms that are widely often used but are very much misunderstood. The two are not synonymous neither are they inseparable. S.E.M. is Search Engine Marketing or which is NOT marketing TO search engines, but marketing USING search and search engines to reach your target audience and customers. S.E.O. is Search Engine Optimisation [Optimization in the U.S.] S.E.O. is part of the overall work S.E.M. not a separate process.

Thursday, 05 April 2012 22:32


The terms URI and URL are often used interchangeably when describing links , however there is a difference. URI is an acronym for Uniform Resource Identifier and URL is an acronym for Uniform Resource Locator.

The difference being that a URL also includes the method for finding and accessing the resource, the communication protocol, while a URI  provides a reference to the resource itself. Therefore all URLs ARE URIs, but URIs are not URLs.

So this; is a URI while the URL for the same resource would be