Saturday, 22 June 2013 23:31

SEM & SEO

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S.E.M. and S.E.O. Two acronyms that are widely often used but are very much misunderstood. The two are not synonymous neither are they inseparable. S.E.M. is Search Engine Marketing or which is NOT marketing TO search engines, but marketing USING search and search engines to reach your target audience and customers. S.E.O. is Search Engine Optimisation [Optimization in the U.S.] S.E.O. is part of the overall work S.E.M. not a separate process.

Read 1773 times Last modified on Thursday, 18 July 2013 16:25
Chris Hirst

Been in web development and 'marketing' longer than I care to recall, but have a different maybe unique,  perspective on it  that is sort of "new" to programming, as due to a minor cerebral infarction  I have 'forgotten' lots of 'stuff', so I am almost starting from scratch in rebuilding what I already knew. Unfortunately re-learning or rebuilding knowledge, is not as easy as learning it from scratch is. So when I have a bit of a pop at anyone for not knowing the basics of something simply because you apparently decided that you don't need to know that and you can just get straight on with the complicated bits. Just think on that it is not always plain sailing.

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