SEO Tools

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Written by Chris Hirst. Posted in Internet Marketing and Search on 11 September 2014.
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SEO tools, and the ONLY SEO tool you need is, ....

Yourself,... now while this may seem counter-intuitive and almost EVERY SEO "expert" declares that you need some tool or other to analyse what is "good for search engines", and then try to sell you those essential accessories, they are not needed for real SEO. Search engines are not looking for documents that are analysed, measured, 'tweaked' and analysed again to the point where the "tool" tells you they are "perfect", but when you read the content it is something that a eight year old would write.

"Tools" are purely mechanical, any idiot can use one and the fact that you are reading this demonstrates that you are probably not an idiot.  What search engines are hoping to find in the billions of documents they crawl and index every day are the ones that are NOT created to a formula, NOT 'made for search engines' and NOT simply copied from elsewhere. They want to find the ones that have been "created  with care" and made with the end reader in mind. Search engines are akin to the gold prospectors of the eighteenth century, they are mining, sifting and 'panning' the Internet looking for the shiny gold nugget in amongst the mud and rocks, so the only thing that you need to do is provide them the nuggets instead of yet another rock.

Now with that in mind, how does it make "tools" redundant you ask, and the answer is you become the tool. YOU are a Google user and the "secret of SEO" is already in your OWN experience, no tools are required, no mathematics, no 'formulas', no "competitor analysis" is necessary. All you need to do is use Google or Bing/Yahoo for hundreds of queries, but never the same one twice, for different market sectors, preferably without using a query in "your" sector. Then READ the documents that are returned in the results, just read, do not analyse, (analyse starts off with "anal" and being that is what you need to avoid) then decide how well the content matches your original question. Always remembering that IF you search for "spammy" phrases in "spammy" market sectors you WILL, absolutely get "spammy" results, but for any and every search you make you get a list of URLs that Google 'likes'.

When you have been doing that for a while you will begin to understand what search engines ARE REALLY trying to show to users and the kind of document URLs that they prefer to show their users, they are not looking for documents that are 'optimised', Google want documents that are optimal for users. and as you are a Google user, who is better placed to judge if a document is optimal than you?


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Author: Chris Hirst

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